Sports New York (SNY)
In April 2007, Steven Raab, was named President of SNY – the official television home of the New York Mets, New York Jets, and all things New York sports. In this capacity, Raab is responsible for all day-to-day operations, including production, programming, sales, distribution, marketing, and public relations for the network.
SNY provides unparalleled access to the New York Mets with more than 130 exclusive telecasts, as well as other Emmy Award-winning Mets programming. In addition, SNY delivers 300+ hours of year-round, in-depth New York Jets content – including the network’s critically acclaimed “Jets Post Game Live” show. SNY is also the official television home of the nine-time national champion UConn Huskies women’s basketball program.
As the leader in local sports coverage, SNY delivers the most comprehensive access to all of the Tri-State area’s professional and collegiate sports teams through five nightly sports and entertainment programs from the network’s street-level studio in the heart of Manhattan. SNY’s programming roster also includes classic sports programming, critically acclaimed original entertainment shows, and exclusive interview and magazine programs. Founded by Sterling Entertainment Enterprises, Time Warner and Comcast, SNY is available to viewers throughout New York, Connecticut, New Jersey and northeastern Pennsylvania, and nationally on Verizon FiOS, DIRECTV, Comcast Cable and AT&T U-Verse.
Before being named President, Raab was vice president of marketing and business development at SNY – responsible for all consumer marketing, including on-air promotions, website development, public relations, and advertising, as well as affiliate marketing and sales promotion.
Prior to joining SNY in 2005, Raab was senior vice president of marketing for ESPN Videogames where he led the re-branding effort from Sega Sports. Prior to ESPN Videogames, he served as senior vice president of sports marketing and programming for Turner Broadcasting. In this capacity, he was responsible for all sports-related marketing for TBS Superstation, which counted among its sports franchises Atlanta Braves baseball and NBA basketball, as well as NASCAR on TNT.
Raab has also worked for the Starter Corporation in various positions, including the sports-apparel company’s vice president of marketing. At Starter, Raab also served as general manager of the Olympic and special markets divisions. Prior to joining the Starter Corporation, Raab worked for Kemper Sports Marketing, focusing much of his energies establishing and managing the Sioux Falls Skyforce, Kemper’s professional team in the Continental Basketball Association.
In addition, Raab serves on the Board of Trustees for the Clarke School for hearing and speech, where profoundly deaf children learn to listen and talk while preparing themselves for successful lives in the speaking world.
Raab holds an MBA from the Harvard Business School and a BA in political science from Brown University.
Raab currently lives in Westchester County, NY with his wife and two children.