Former President, Pepsi North America, Chief Marketing Officer, National Football League
Dawn Hudson is currently a consultant to high-growth companies while serving on the Board of Directors of two companies, Nvidia and Interpublic Group.
Previously, she was Executive Vice President and Chief Marketing Officer of the NFL, responsible for building the fan base of the NFL and growing the NFL brand. This included responsibility for strategy, advertising, promotions, entertainment marketing, cause-related marketing, customer relationship marketing, and supporting NFL Clubs. She has significant experience in crisis management. She also oversaw marketing for the NFL Network and all NFL Events, including Super Bowl and Draft.
She joined the NFL in September 2014. Previously she was Vice-Chairman of the Parthenon Group, a global boutique consulting firm. Prior to Parthenon, she spent 11 years at PepsiCo.
She was the Global CMO of Frito-Lay, then CMO of Pepsi-Cola North America, then became President and the CEO of Pepsi-Cola North America. While running the 5.5 billion dollar division, she also ran the consolidated food service U.S. operations of PepsiCo.
While at PepsiCo, she was twice named to Fortune magazine’s “50 Most Powerful Women in Business,” and “Advertising Woman of the Year” by Advertising Women of New York. She is passionate about diversity and Women of Color and led PepsiCo to receive the highest honor from Catalyst for their Women of Color Global Program.
Dawn has also served on the board of the Ladies Professional Golf Association for nine years, the later as Chairman of the Board, has been chairman of the Association of National
Advertisers, and serves on the Ad Council. She has also served on many public company boards including Lowes, P.F. Chang’s, and Nvidia.
Dawn grew up outside Boston, is a graduate of Dartmouth, and resides in the Northeast. She and her husband have two daughters.